Lake Effect

Surf Shop


surfers from around the world come to the great lakes, in hopes of riding these fresh water waves.

Lake Effect Surf SHop supplies all the gear and knowledge you need to get out and surf.

Below are some videos about what it is like surfing the great lakes, and what kind of gear you need. Learn what makes waves on Lake Michigan and how to find the best surfing conditions.

You can also check out a short video walk through of the fundamentals of forecasting and tips on how to find the best waves!

Lake Effect Surf Shop owner Jake Bresette discusses characteristics to look for when purchasing a shortboard for surfing the Great Lakes.

In addition, you can check out Local Milwaukee surfers Noah Gierach and Chris Ganski take on Bradford Beach for an icy Lake Michigan surf session.

Located at:
1926 E Capitol Dr,
Shorewood, WI 53211


Monday  Closed
Tuesday  11AM–6PM
WednesdaY  11AM–6PM
Thursday  11AM–6PM
Friday  11AM–6PM
Saturday  11AM–6PM
Sunday  12–5PM